2018
Waltzing passionately with Design

Her encounter with design has not been a mere coincidence; it’s as if it has always been part of her DNA, carefully guiding her path. First introduced to the world of fashion design through her mother and her maternal grandmother, it was on passionate notes that she discovered the importance of inspiration as the driving force behind life.

2023
A Conversation with Azamit at BESIDE Habitat

The interview conducted for BESIDE MAGAZINE, provided insights into various topics while staying at BESIDE Habitat, a chalet renowned for its eco-friendly design and sustainable ethos.

Topics covered included Azamit's decision to pause SOUK after years of success, the creative process behind HINTSA RUDMAN, and the experience of staying at BESIDE Habitat. Azamit reflected on the impressions, habits of isolation or connection with nature, and the aspects of nature that caught her attention during the stay.

2016
Slasheuses

ELLE Magazine featured three women adept at juggling multiple projects, driven by more than one passion. They've transformed their aspirations into livelihoods, redefining how to carve out a coveted place in a world dominated by precocity.

Azamit has always immersed herself in the realm of beauty. Initially a model, she also graced the pages of ELLE with her talents as a Fashion Editor. "For a long time, I pursued various projects alongside styling. A few years ago, I decided to openly discuss all my activities," she explains. "Today, I'm implementing ideas I had 20 years ago! One should not limit themselves to just one project: with a methodical approach, anything is achievable!"

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2016
Azamit — The Minimalist

Inside the Cribs of Canada's Cool Girls, FLARE, a leading fashion and lifestyle Canadian magazine, explores the living spaces of four fashion and design enthusiasts from across Canada.

Azamit, known as The Minimalist, a former model and all-around creative (who goes by one singular, elegant name), offers a glimpse into her Montreal home, a sanctuary of tranquility and elegance.

2021
The style hustle

The pandemic had revealed just how creative and resilient Canada's fashion, beauty, and design entrepreneurs are. The 2021 edition of The Globe and Mail’s annual Canada’s Best Dressed List celebrated a hand-picked resilient group from all across the country, among which Azamit was among the few selected.

A professional storyteller, creative director, and curator, Azamit is drawn to the history she finds in vintage fashion. "The attachment is more related to the story on why and how I found it than the brand itself," she says of her favorite finds, which include a collection of vintage kimonos she stores in traditional washi rice paper wrappers.

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2014
Azamit — The Advocate

The Globe & Mail featured an article on "The hottest fashion from Montreal," where Azamit was selected as one of the five personas in Montreal who know how to rock it.

“They are also such big characters and we love it,” say Bélanger and St-Jacques, who recall Azamit stripping down to her underwear and heels to browse their racks. “How many glamazons have you had sashaying nearly naked on stilettos in your studio?”

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2017
Interior Design — A Creative's Airy Montreal Loft

In Montreal creative Azamit‘s loft, all-white decor feels cozy and inviting thanks to weathered wood floors, natural accents and an abundance of light. See how she uses a mix of greenery and texture to create a soothing, eclectic space.

In the living room, a white three-piece sectional sofa is layered with fluffy white pillows, while Japanese and African-inspired details add interest. Towering tropical plants provide a natural pop of color, while metallic accessories shine. The relaxed aesthetic continues into the home office, as well as the reading room. A spiral staircase leads to the bright master bedroom, where a low-profile bed and a neat row of old magazines complete the minimalist aesthetic.

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2023
Transcended Elsewhere by Hintsa Rudman

Azamit, founder of the SOUK event, a meeting place for lovers of beautifully crafted objects from Quebec, embodies good taste. After guiding numerous designers in developing their image, she, alongside her partner Francis Rudman, launches the high-end furniture brand, Hintsa Rudman. Their elegant pieces are inspired by their shared history.

Hintsa Rudman reflects the unique identities of its two founders. Hintsa evokes the name of Azamit's Eritrean-born father. The first collection, Hiwot, also pays homage to her maternal grandmother, a seamstress whose name means "life" in Ge'ez, an ancient Ethiopian language. A word that beautifully captures the soul of these initial pieces associated with each one's childhood memories.

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2018
Azamit and the Design Market

Azamit, a businesswoman in the design world, shares this trait with Madonna and Cher: she identifies herself only by her first name.

She is particularly proud, thanks to this market, of having changed the perception of what is made locally. Because at the SOUK, we are far from the clichés of craftsmanship. Azamit doesn't just work at SOUK all year round. She also works as a branding consultant, creates showcases, and provides various consultations.

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2021
Style Icon

A pivotal figure in Montreal's avant-garde scene, a brand builder, and tireless innovator, Azamit needs only one name – like icons do – and sets out to connect various players from all local creative disciplines by orchestrating unique experiential encounters that never fail to enchant the senses, always satisfying and revelatory.

Driven by her diverse interests and rich experience in fashion, curation, and events, inspired by her unwavering commitment to local creation, she has, among other things, established the highly coveted annual rendezvous SOUK, the new experiential space SOUK HABITAT, and In Toto – a visual storytelling firm that celebrates and showcases contemporary design with elegance and flair.

2010
Azamit — Mastering Style

With her keen eye, Azamit elevates a simple t-shirt to ultra-chic status. As a stylist for ELLE Magazine and numerous other clients, she takes a fashion vision and pushes it further.

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2020
The Montrealers

Since I was a little girl, I've been fascinated by designers, about the story behind an object. I've always wanted to focus on that story, whether by way of a fashion show, visual content, branding, an installation, a collaboration with a graphic designer, colours or textures. My ultimate goal is to democratize the design industry by forging ties and encouraging various collaborations in order to build bridges between designers, entrepreneurs, and the community at large.

2021
Artist Visit — Azamit at SOUK HABITAT

We visit Azamit at Place Ville Marie downtown Montreal where her passion project SOUK Habitat resides and learn about the history this project has brought her to this new curated home in the sky.

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2018
Winter Diaries

Interview with Azamit, founder of SOUK to discuss her relationship with winter. Quartz Co. presents Winter Diaries, a series about the intimate relationship between Canadian Creators and Winter. Azamit, Designer & Curator invites us to discover her treasures… “Winter helps me re-energize and spend time with myself.”

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2020
Old Montreal — Azamit

Dax Dasilva, founder of Never Apart, Age of Union and Lightspeed gives a tour of his beloved Montréal, and introduces some of the people who make the city so special.

To call Azamit striking would be an understatement. The former fashion editor, now creative director and storyteller, is the walking embodiment of Montréal chic. Usually seen flanked by her two Italian greyhounds, Tsuki and Puglia, Azamit has made her home in Old Montreal for the past 22 years.

2023
Time-Worn Recollections: Hintsa Rudman’s ‘Hiwot’

I look at the big picture. I tend to look at the whole story from A-to-Z, to see where we start and where we can take it, and then I’ll go into the details from there. For me, it’s super important to know the message that you’re trying to convey. :

“Hiwot is the name of my grandmother,” explains Azamit, “but it also means ‘life’ in Ge’ez. We wanted something that represented our first collection – and this felt like a great way to launch not only the collection, but the company also. It’s our way of saying ‘this is Life’” – with Francis adding, “this is us.”

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2023
Meet a Montreal Creative Who Really Knows How to Live

Azamit is a force, a one-name tastemaker who’s helped shape the Canadian style landscape for over two decades. Azamit would go on to style countless editorials for Elle Québec and Elle Canada, becoming a fixture on the Canadian fashion scene.

“I’ve had many lives here,” she says. “Everywhere I look, I’m reminded of an adventure, a time, a place.” There are the treasures unearthed on trips to Bali, Mexico and Japan, the objets crafted by the many local makers she champions, the disco ball on the coffee table—the centrepiece of many an epic party, including her 40th birthday bash. The 24-hour affair featured musician jam sessions, DJ sets, a gourmet brunch and traditional Abyssinian coffee prepared by her mother.

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2003
XList Council Spotlight — Azamit

Experiences have the power to transform an ordinary moment, event, or installation into an unforgettable experience, leaving a lasting impact on attendees. Soul-freeing experiences can nourish the journeying of the mind and enhance the human’s sense of connection to themselves and the world around them. By encouraging individuals to be present in the moment and engage with the physical space, experiential can facilitate personal growth, self-discovery, and transformation. They inspire creativity, innovation, and collaboration. Experiential is the perfect example of when actions speak louder than words.

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