Curation & Experiences
-
2015
Afar Experience - MontrealAttendees were treated to an immersive glimpse into the Montreal's vibrant culture and its most influential creatives. Organized by Afar Magazine, Azamit welcomed guests into her exquisite pop-up apartment, transforming it into a curated showcase of local creativity. This exclusive experience provided unparalleled access to the beating heart of the city, as well as its finest designers & artisans, offering insider perspectives on the city's rich tapestry.
Hosted in the heart of Old Montreal, the curated showcase invited guests for an intimate event followed by cocktail hours amidst captivating conversations and carefully curated pieces that epitomized Montreal's charm. From culinary delights to bespoke furnishings, Azamit's pop-up home became a treasure trove, inviting exploration of the city's artistic spirit.
Creative Direction | Curation | Design Experience | Partnership | Retail
-
2023
RitualsOne of the most important rituals in our lives is sleep, yet it is often overlooked in design. The multi-sensory experiential installation invited the visitors to explore the importance of design in activating their senses and rejuvenating their body and mind. RITUALS suggested using design to rethink the various scenarios associated with our rituals. By establishing a bedtime ritual, being fully present in the moment and engaging all five senses, one can enhance its overall well-being and achieve a restful sleep.
The Lab that Azamit created with Gabriel Luciani & Nicolas Fonseca offers an invitation to step into a world of immersive design and awaking of one’s senses focused on sleep, the ultimate uncontrollable moment of our lives, and a vital part of our most unconscious and involuntary rituals
Creative Direction | Curation | Design Experience | Design | Installation
-
2019 — 2020
Design EditorAs a contributing Design editor for Dress to Kill and DTK Men Magazine, Azamit delved into various design realms, offering insightful perspectives and capturing the essence of design topics. Her articles covered a wide range of subjects, including Design Week Reports, Curated Retreats, and Trend reports.
From vibrant celebrations of design brilliance during events like Milan & Stockholm Design Week to curated retreats embracing natural surroundings, Azamit provided readers with transformative insights into the world of design. Her trend reports skillfully examined emerging trends and their impact on product success, offering valuable insights into the ever-changing landscape of design.
Curation | Design Editor
-
1999 — 2015
Fashion Editor
During her tenure as Fashion Editor at Elle Canada Magazine spanning over 15 years, Azamit curated a continuous series of fashion editorials, capturing the essence of each season's trends through compelling shoots.With an eye for detail and a finger on the pulse of the industry, Azamit brought forth the latest styles and inspirations, elevating the magazine's fashion content. Collaborating with top photographers, models, makeup artists, and hairdressers, the team offered readers a nuanced understanding of fashion's ever-evolving landscape, season after season. Navigating the dynamic world of fashion, they crafted editorials that resonated with Elle Canada's discerning audience, leaving an indelible mark on the publication's legacy.
Fashion Editorials | Styling | Trend Reports
-
2023 —
Co-Founder & DesignerEstablished in 2022, Hintsa Rudman is the creative exchange of Francis Rudman and Azamit. Hintsa Rudman is an assemblage, a coming-together of memories - both individual and collective - fragments that coalesce around their shared thoughts, ideas and experiences.
Partners in life and in work, Hintsa Rudman achieves ‘The Dream of a Common Language’ - one that is developed over time and that folds together the many elements of a life lived, both together and apart, resulting in designs that are singular and understated.
Creative Direction | Design
-
2019
SOUK Goes DigitalLeveling Up: How SOUK Became a Merchant Hub for Local Artisans — For the first time since its inception in 2003, SOUK, the annual fair beloved by designers and design enthusiasts, transitioned from paper receipts and transactions to a mobile point of sale through a significant partnership with Lightspeed. This collaboration marked a milestone in SOUK's journey, combining modern commerce with sophisticated design to enhance the shopping experience for both merchants and customers while preserving the fair's creative essence.
Azamit, with her expertise in partnerships and pop-up shop setups, played a crucial role in establishing this important collaboration. Her strategic vision ensured the seamless integration of the mobile point of sale system, allowing vendors to navigate the transition effortlessly. Amidst the event's bustling crowds, efficiency and customer engagement were paramount. With Azamit's guidance, the new system provided vendors with invaluable data insights, empowering them to track their performance effortlessly. Together, they enhanced SOUK into a more technologically advanced marketplace that continued to celebrate local talent and cultivate lasting connections.
Creative Direction | Content Production | Partnerships
-
2018 — 2019
Resonating the Soul of the City“Montreal a Milano", featured a selection of unique pieces from seven Montreal-based Design studios. The objects reflected the antinomy of warm summers and cold winters, skillfully guiding the spectator between the drastic contrasts of the lively Canadian city. The showroom, on display for a year, offered an eclectic portrait of Montreal through the eyes of its creative minds; an ode to the city’s contemporary design essence.
As a special guest of Archiproducts, “Montreal a Milano” was curated by Azamit,to be part of a new design experience at Archiproducts Milano.
Creative Direction | Curation | Scenography
-
2015
MMFA Annual Ball: Libre comme l’artThe Montreal Museum of Fine Arts (MMFA) hosts an annual ball, a prestigious event aimed at raising funds to support its cultural endeavours, attracting patrons and art enthusiasts to immerse themselves in creativity and philanthropy.
The 55th edition, themed "Libre comme l’art," celebrated the museum's ethos of boundless creativity and artistic freedom. Azamit collaborated with Emilie F. Grenier to conceive an enchanting installation titled "NOOK," featuring cascading ribbons of tulle suspended from the ceiling. Realized by Sophie Julien, the installation brought the immersive experience to life, adding a touch of magic to the event where guests reveled in artistic expression.
Creative Direction | Design | Design Experience | Design Installation
-
2015
Bijoux=ArtIn collaboration with Pascale Bussières (artistic director) and Denis Gagnon (designer), the 2016 Bijoux=Art at the Montreal Museum of Fine Arts showcased a unique presentation of jewelry by over 20 of the world's most gifted designers. This soirée-bénéfice aimed to support the Museum's decorative arts and design acquisition fund, promoting the creativity and originality of contemporary international jewelry artists.
Profits from Bijoux=Art was allocated to the museum's fund, enriching its collection of decorative art and design pieces. Azamit contributed alongside Pascale and Denis to bring this prestigious event to life, fostering collaboration and creativity in the world of jewelry design.
Design Experience | Scenography
-
2009 — 2023
Aza Pop-Up & SOUKAt several junctures, Azamit has orchestrated Local Design Pop-Ups, aiming to showcase and celebrate the vibrant creativity of local designers. These events serve as platforms to highlight unique and exquisite pieces reflective of the city’s artistic spirit. Local designers are the heartbeat of a city, contributing to its heritage and serving as the soul of its creative community.
Through these Pop-Ups, Azamit emphasizes the importance of celebrating and highlighting local talent, enriching the city's creative landscape and fostering a deeper appreciation for its cultural identity.
Creative Direction | Curation | Design Experience | Design Installation | Event Production | Retail
-
2003 —
Founder & Creative DirectorInaugurated in 2003, SOUK stands as an incomparable marketplace for ideas, catering to the aesthetically aware and design-conscious. Curating and showcasing exceptional items for the everyday modern lifestyle, it offers a unique opportunity to connect with the finest local designers and makers. Stemming from the desire to foster discourse around creative thinking and elevate top-tier local talent, SOUK has cultivated a community with shared design ethos and engaging narratives.
With Azamit as its founder and still at its helm, SOUK serves as an unparalleled platform for collaboration, infusing the city with an artistic flair and nurturing a refined community.
Founder | Creative Direction | Curation | Design Experience
> Visit Website
> Watch Videos : 14th Edition | 15th Edition | 16th Edition | 18th Edition | 19th Edition -
2020 — 2022
A New Design HomeIn December 2020 the SOUK unveiled a long-awaited gem: a showroom like a home! SOUK HABITAT – a gorgeous, contemporary space that celebrated and promoted Montreal’s design community. Radiating a lived-in feeling, the sprawling space of 9300 sqft extended an intimate retail experience, presenting in context the year’s selected products on the 20th floor of Place Ville Marie – an iconic Montreal Building. Offering a breathtaking view from the 20th floor with expansive windows showcasing the city's most iconic monuments, SOUK HABITAT provided a unique setting for curated design experiences. In partnership with Ivanhoe Cambridge, the SOUK and PVM joined forces to support Montreal’s creative community and shine a bright light on its vibrant metropolis.
The SOUK Habitat project was to reflect on what is a home today: “Home is your sanctuary, your nook for comfort and intimacy, important today more than ever. Step inside for a respite from daily chaos and for sensuous visual treats and sublime sensorial sustenance. Take a stroll through rooms that epitomize refined and conscious living, intelligently peppered and lovingly adorned with exceptional objects by Montreal’s finest tastemakers and creators. Welcome to your new home.
Creative Direction | Curation | Design Experience | Partnership | Retail
Design Guides Series
-
2017
Puglia Travel Guide — Azamit's PicksA Traveler's Guide to Puglia, Italy — Nestled in the heel of Italy's boot, the region of Puglia beckons with its serene ambiance, offering a blend of leisurely charm, bucolic landscapes, and culinary delights set against a backdrop of white stone and turquoise waters.
As part of Elle Magazine's travel section, Azamit shares her favorite addresses and hidden gems in this picturesque destination.
Curation | Design Guide | Design Experience
-
2018
GOOP’S Montreal City Guide : Curated Tour by AzamitFor Goop Magazine's city guides, Azamit, curator in Montreal, took the readers on a personalized food and fashion tour of her hometown, revealing hidden gems and must-visit destinations along the way.
She shared a selection of top spots in Montreal, offering recommendations for restaurants, hotels, fashion boutiques, activities, and more in this vibrant destination. Known for its European influence, which is most profoundly felt in Montreal, the city boasts a rich tapestry of cultural experiences waiting to be explored.
Curation | Design Guide | Interview
-
2023
The Mile-Ex Design GuideLocated between the trendy neighbourhoods of Mile End and Parc-Extension, Mile-Ex, formerly an industrial backyard, has transformed into a true haven for artists, small businesses, daring restaurateurs, and cutting-edge architecture and design studios at the heart of the city. A lost enclave, a bubble in itself also called “the architects” district, the Mile-Ex is a place with a raw authenticity that is hard to find elsewhere. The Design Guide provides insights into the neighbourhood’s unique design scene, showcasing local talent and highlighting noteworthy creative spaces.
During the 19th edition of the SOUK, Azamit and her team prepared a comprehensive Design Guide of the Mile-Ex, offering visitors a curated exploration of the vibrant creative hub nestled within the neighbourhood hosting the 19th edition fair of the SOUK.
Creative Direction | Curation | Design Guide | Design Experience
-
2024
Selected by AzamitSpanning many categories and continents, Azamit’s collection consists of the things she has picked up along the way – and whilst each piece is significant and specific in its own right, she notes that, as a whole, they seem to be linked, “as if they’ve all come from the same place.”
These objects – the books, boxes, beads, masks, bags and clothes – are connected not by geography or era, but by their curator – and so, when seen all together, they seem to speak: telling us what forms she finds to be elegant, which materials she is drawn to, and what kind of stories she wishes to hear, and to tell.
Curation | Design Guide | Interview
-
2017
J’aime MTL — I 🖤 MTL
In collaboration with Tourisme Montréal, SOUK celebrated local creativity, spotlighting Montréal’s talented designers. Eleven carefully selected local personalities unveiled their top design spots, expressing their love for Montréal—a UNESCO city of design. This initiative aimed to highlight these design spots and the local creatives' favorite places, defining their affection for the city's vibrant design culture.Azamit played a pivotal role in forging the partnership and gathering these creatives, showcasing their contributions and acknowledging them as part of the driving force behind the city's energy and design flair.
Creative Direction | Content Production | Partnership
-
2015
Meet a MontrealerA curated guide of the city, for Tourisme Montréal, offering insights into all the hotspots of Montreal. From where to indulge in delectable cuisine, find the perfect accommodations, explore must-visit attractions, discover unique shopping destinations, take leisurely strolls through charming neighborhoods, and more, the guide provides a comprehensive overview of the vibrant and diverse city of Montreal.
Whether you're a visitor looking to experience the city like a local or a resident seeking new adventures, the guide provided something for everyone to enjoy
Design Guide | Interview
-
2017
Curated City TourMontréal was designated a UNESCO City of Design in 2006, a status it proudly shares with a handful of cities around the world that prioritize creativity and leverage design as a driving force for sustainable urban development. In collaboration with the Bureau du Design de Montréal, Azamit led an exclusive curated tour for international delegates from UNESCO Cities of Design.
The tour highlighted Montreal's dynamic design scene, encompassing visits to diverse design studios, retail spaces, workshops, and design hubs throughout the city. This unique experience provided delegates with an immersive exploration of Montreal's creative landscape, further enhancing its status as a UNESCO City of Design.
Curation | Design Guide | Design Experience
Design Talks & Conferences
-
2022
ADA Awards : 7th EditionLaunched in 2016, the Archiproducts Design Awards (ADA) celebrate creativity, innovation, and sustainability, uniting leaders in the design and architecture industries. The annual awards evening brings together top players in the design and architecture world, honoring the best products in the heart of Milan's design scene.
Held at the iconic Padiglione Visconti in Milan, the 7th edition radiated captivating energy, showcasing global design excellence. Azamit took the stage at the Archiproducts Design Awards to deliver the welcome speech and announce the 7th edition award recipients.
Presenter
-
2016
Fashion Industry Icon SeriesAs part of the "Fashion Industry Icon Series" event at École Supérieure de Mode de Montreal (AÉÉSMM), Azamit, renowned for her work with Elle Magazine, delivered a conference titled "Mastering the Style." The interview explored the dynamic landscape of fashion, highlighting the importance of creativity, innovation, and adaptability.
Azamit shared insights into her experiences and achievements, shedding light on the challenges and opportunities she encountered throughout her career. The discussion provided valuable perspectives for aspiring fashion professionals, offering inspiration and guidance for navigating their own paths to success. Azamit's interview was conducted by Stéphane Leduc at at AÉÉSMM.
Invited Speaker
-
2019
Inclusive FashionThe fashion industry can no longer ignore the imperative of diversity and inclusivity. Confronted by a new generation unafraid to challenge and respond to information, brands continue to make insensitive errors. Is this due to a lack of knowledge or education?
Azamit moderated a panel on this pressing issue, joined by esteemed guests: Cynthia Cooper (Head, Collections and Research Curator, Dress, Fashion and Textiles at McCord Museum), Fecal Matter (Hannah Rose Dalton and Steven Raj Bhaskaran, multidisciplinary art provocateurs), Hanna Che (Co-founder and curator of Never Was Average), Madeleine Goubau (Fashion Specialist, Radio-Canada), and Thierry-Maxime Loriot (Curator).
Moderator
-
2019
Two Decades of InspirationDuring the 19th edition of Festival Mode Design, the Montreal Designer Denis Gagnon, accompanied by his muses, was highlighted for his extraordinary career spanning the past two decades. Moderated by Stephane LeDuc, the discussion delved into Gagnon's journey as one of Canada's leading fashion designers and the profound impact he has had on the industry. It explored the challenges he faced, his remarkable successes, and the muses that inspired his collections over the years.
Among these muses were Marie-Mai, a renowned Canadian pop singer-songwriter, and Nathalie Bondil, curator at Montreal Museum of Fine Arts (MBAM). Azamit participated as one of the muses, adding her unique perspective to the conversation, reflecting her longstanding collaboration with Gagnon and the rich exchanges they've shared since the eariy stage of his career.
Invited speaker
-
2016
ELLE InspireAs part of thematic conferences presented by Elle magazine to highlight the challenges facing the fashion industry, Anthony Mitropoulos, Fashion Director of ELLE Magazine, welcomed fashion editor and curator Azamit for an inspiring conference on Montreal's creative scene.
Recognized as a visionary and influential figure in Montreal's design scene, Azamit is a driving force for local creators and artists, always seeking new talents and inspirations. Resourceful and curious, she has left her mark on the creative landscape through her work in fashion and design.
Invited speaker
-
2020
Redefining Normal & Shifting GearsDuring the pandemic, the SOUK talks were curated exploring diverse themes such as redefining urban living, navigating beyond normalcy, embracing diversity and inclusion, and envisioning collaborative futures. These discussions delved into topics like countryside escapes, the unraveling of established livelihoods, the importance of diversity in pandemic times, and the future of collaborative work.
Azamit's curation ensured each talk offered valuable insights and perspectives, fostering engaging dialogue and reflection. Moderated by Lev Bratishenko of the Canadian Centre for Architecture (CCA), these discussions provided a platform for dynamic discourse amidst challenging times.
Curator
-
2022
Días De VeranoStudio Fenice and the team from Openhouse Magazine decided on the two core themes for Días de Verano (Days of Summer), the first event to be held by the online design platform in Todos Santos, Baja California Sur, Mexico. The different activities in the Días de Verano programme were structured around two main themes: Travel and Personality.
Throughout the three days, both themes were present, from the welcome dinner at the restaurant DUM, to the boat trip across the Gulf of California, and especially in the group conversations where the team reflected on these two ideas from the perspective of creators, architects, designers, curators, and photographers. Azamit, along with Inma Buendia, content editor of Openhouse Magazine, moderated these two discussions, fostering a dynamic exchange of ideas and insights among participants, enriching the overall experience.
Co-Moderator
Jury
-
2018 — 2021
ADAThe Archiproducts Design Awards (ADA) is an international design competition organized by Archiproducts, aiming to recognize, reward, and celebrate design excellence across various categories. The judging panel comprises sought-after professionals from Architecture Studios, Designers, Editors, Photographers, and Art Directors worldwide. Entries are evaluated based on innovation, sustainability, and ethical design, inspiring people globally.
Azamit participated as part of the jury, contributing expertise to the selection process, ensuring the highest standards of design excellence were upheld.
Jury Member
-
2014/2015 — 2016/17
Code Souvenir MontrealThe City of Montréal’s Bureau du design compiled the "Code Souvenir Montréal” catalogue, showcasing unique souvenir gift items by Montréal designer-producers and distributors. Aimed at promoting local creations and facilitating purchases of corporate gifts, these items are distributed to national and international guests during visits to Montréal or trade missions abroad. Symbolic of the city, they evoke the essence of Montréal in visitors' minds.
Azamit participated as a jury member, contributing to the selection of products and designers featured in the catalogue.
Jury Member
-
2016
Grafika Awards – 19th Edition
As part of the 2016 edition of the Grafika Awards, a distinguished panel of judges was assembled to evaluate the finest achievements in graphic design across Quebec. Celebrating its 19th consecutive year, Grafika recognizes the top 100 projects annually.Chaired by Louis Gagnon, Creative Director of Paprika, the jury diligently evaluated submissions. Organized by Infopresse in collaboration with the Société des designers graphiques du Québec (SDGQ), the event culminated in an awards ceremony honoring winners and showcasing nominated participants, with Azamit contributing as a jury member.
Jury Member
-
2003 – 2023
SOUK FairEvery year, SOUK assembles a panel of experts chosen for their expertise, celebrated creativity, and love for Montreal talent. Each edition features designers, carefully selected by the jury to showcase their expertise and unique products in an exceptional setting. The fair serves as both a laboratory and platform for emerging and established designers to explore new creative avenues.
Since its first edition in 2003, Azamit annually appoints five new noteworthy members to the jury, contributing to the selection process. Serving as the jury president, Azamit oversees the deliberations, ensures fair evaluation, and guides the jury in choosing the most deserving designers. The jury has to evaluate hundreds of applications each year and curate a selection of designers that will be highlighted during the upcoming Fair.
President of the Jury
-
2023
XLIST CouncilXP Land serves as an ecosystem for event makers, creatives, and bold brands driving growth for the experiential industry. Launched by insiders, it offers curated tools, gatherings, and consulting to foster innovation and collaboration in the YOLO economy. Experiences, when executed thoughtfully, have transformative power, connecting people emotionally and fostering self-discovery.
As a member of the XList council, Azamit contributed to selecting the 2023 visionaries reshaping the experiential industry. These culture-shaping leaders bring unforgettable experiences to life, representing the forefront of innovation in their own extraordinary ways.
Selecting Council
Board of Member
-
2018 —
Nonprofit organization : President & Executive DirectorSchéma’s mission is to highlight the key players of the local design industry through a one of a kind showcase in order to promote their know-how and create opportunities for collaboration and exchange within the industry, the media and the general public.
-
2020 —
Nonprofit organization : AdministratorUsing Creativity to raise awareness, Tux Karma supports and develops organizations and projects that serve social and climate justice. This is Karma's commitment to the future, the long-term dedication, and the contribution to societal change.
Fields of action : LGBTQIA2+ rights, women rights, anti-racisme, climate justice, social justice, equity, diversity and education